ABOUT

Remote | April 2019–Present

• Partnering with retail brands and boutique creative agencies to launch or update their e-commerce sites by writing research- and SEO-driven site, blog, and product description copy.

• Proofreading catalogs, in-store signage, and other print assets for brands, all on tight timelines.

• Notable projects: Lulu and Georgia, West Elm, J. Press, Clearer Collective creative studio (for the WSI Sustainability site), UNTUCKit, Vineyard Vines, dalci (a gut-healthy dessert brand).

LULU AND GEORGIA | COPYWRITER

Remote | January 2021–November 2022

• Produced and edited customer-facing copy for all brand channels while maintaining and elevating brand voice and overseeing a two-fold increase in deliverables.

• Partnered with the Creative Director, Sr. Manager of Content, and Manager of Digital Content to ideate on blog outlines, styling tips, decor trends, interview questions, and video scripts.

• Collaborated with the SEO Manager and Buying teams on all product naming and copy.

• Created copy decks for campaigns, keeping messaging consistent yet nuanced across channels.

• Notable campaigns: Sarah Sherman Samuel 2022 collection, Jake Arnold Rugs, Sense of Home, Malene Barnett Kindred Collection, Élan Byrd Rugs + Pillows, Nina Freudenberger Rugs

WEST ELM | ASSOCIATE MANAGER, COPYEDITING

Brooklyn | July 2017–April 2019

• Responsible for accurate and consistent brand voice and messaging across all customer-facing channels—print, digital, product packaging, signage, and new business assets.

• Grew the proofing team, first managing the Editorial Coordinator and then the Junior Proofreader.

• Contributed to editorial team needs, including product naming and copy, and owned style guides.

WEST ELM | PROOFREADER

Brooklyn | March 2015–July 2017

• Final proofing approval for all customer-facing assets across all channels—both print and digital.

• Served as a liaison to the legal department, for naming and brand trademarks.