Portfolio
Copywriting, Copyediting, and Content
Strategy Work Across Different Channels—
Digital, Print, Email, and Social
Presented as a magazine-style profile, this is a Lulu and Georgia blog post of the brand's newest design collaborator, Jake Arnold. It shares how the interior designer has curated a client's home with his new rug capsule. The entire project featured a catalog story, an editorial landing page, another blog post, product copy, email marketing, and Instagram stories.
5 Makers. 5 Homes. 5 Senses. Enlisting Lulu and Georgia's favorite creatives and makers, the Sense of Home campaign tells the story of each person's home, framed through the sense they relate to the most. The project featured five distinct profiles, an editorial landing page, email marketing, and Instagram stories.
Favorite features: Maurice Harris and Hawa Hassan
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Announcing the launch of Lulu and Georgia's newest collaboration with designer Sarah Sherman Samuel, this profile and home tour is the centerpiece of a special-edition catalog dedicated to the collection. The project featured three blog posts (including a digital version of this piece), an editorial landing page, product copy, email marketing, signage, packaging, and Instagram stories.
This blog post is the result of a collaboration with the Digital Content Manager and the Design Services and Trade teams, highlighting the processes and teams that help to bring a customer's renovation project to life. Featuring SEO-driven copy, this piece focuses on lighting and is paired with lighting guides for the dining room and living space.
Wrote a series of six emails for the Fall Editorial launch that is tailored for the channel. The email campaign mirrors but doesn't duplicate the copy used in the catalog, landing page, Instagram stories, and two blog posts—including one on styling with primary colors.
Multidisciplinary artist Malene Barnett's work is rooted in the cultural and artistic traditions of the African diaspora. In preparation for the launch of her Kindred Wallpaper Collection, I strategized with Barnett on naming and with the Manager of Digital Content on a video script. I also produced the campaign's catalog copy, product descriptions, email marketing, Instagram stories, and two blog posts—including this collection spotlight.
A request by the Marketing team to create content for Lulu and Georgia's performance fabric upholstery resulted in this top-performing blog post. This piece highlights the benefits of performance fabric for families, pet owners, and frequent hosts. Additional content blocks and SEO-optimized copy on the shopping landing page complement this post.
The women artists of the Bauhaus movement inspired interior designer Nina Freudenberger's rugs with Lulu and Georgia. For the collaboration's launch, I wrote SEO-optimized product descriptions for each of the Marli, Otti, Anni, and Benita styles. The project also featured catalog copy, an editorial landing page, email marketing, Instagram stories, and three blog posts—including one on the four women artists who inspired the rug names.
Completed contract work with a boutique creative studio to help launch Williams-Sonoma, Inc.'s Sustainability site in March 2020. Worked on several site landing pages, including the Worker Wellbeing and Waste & Circularity statement pages and short blog articles for Nest's Seal of Ethical Handcraft and Rejuvenation's Sustainability Award.
Partnered with dalci, an emerging gut-healthy dessert brand, on contract work to create assets for its site launch. Collaborated with the brand's founder to create content for its About Us landing page, original packaging, and two research-driven blogs (including the linked piece).
